While we all have access to more information than ever before, it takes the right person to connect the dots. I am a digital strategist with a global perspective and over a decade of experience helping cause-based organizations of all sizes reach new audiences using social media and multimedia storytelling.
With the digital landscape shifting and algorithms changing by the week, I bring an iterative, data-driven approach to my work that helps organizations cut through the noise and keep up with the trends without losing their voice. I have a strong track record of results—from leading strategy and managing projects with hundred thousand dollar budgets to designing and delivering campaigns that reach millions of people to building audiences and driving double-digit organic engagement on social media.
I specialize in:
Content Strategy: Breaking down complex topics into digestible digital content that is tailored to its target audience and inspires action
Storytelling: Identifying the story and telling it in a way that makes a policy or event feel personal and important
Creative Direction: Merging narrative with design to capture interest in an attention economy
Digital Strategy: Balancing creativity and experimentation with data and best practice to create holistic, impactful digital strategies
Nonprofit Communications: Tailoring voice and tone to engage diverse audiences; ranging from grassroots development organizations in Guatemala to global human rights philanthropies to AI think tanks
My work stands out because I draw inspiration from sources outside of the mainstream. As an American who grew up overseas, I immersed myself in different cultures, art forms, and languages. I am as likely to reference a Mexican meme account as I am Chinese folktale, resulting in content that feels fresh and authentic.
I’m known for
